Indianola Fresh Market opened at 2000 W. Jackson Ave. in Oxford near March’s end this year. With the year drawing to a close the market is thriving with fresh eats and choice cuts along with craft beer.
The shop is open every day of the week except Tuesdays, which are fresh seafood pick-up days. This past Tuesday, the shop brought in fish from the Mississippi Gulf: tuna, grouper, red fish, salmon, speckled trout, mahi mahi, soft shell crabs, fresh lump crab meat, shrimp, scallops and oysters. The shop also sells Mississippi Delta farm-raised catfish.
Will Adams, who owns both the Oxford and Indianola locations of the shop, said, “Local catfish quality is better. I don’t trust overseas corporate shipping of catfish because there could be chemicals in there that you shouldn’t eat. The location of the fish here is quick — I can order it Tuesday morning and it’s here by Wednesday.”
The environmentalists at GRACE Communications Foundation have reported that “more than 80 percent of the seafood consumed in the United States has been imported from other countries, often from places with questionable health, safety, environmental and labor standards.” GRACE recommended that it’s best to buy local so one can check out the fish farms.
The store also offers grass-fed livestock meat: New York strips, filet, and ribeyes. The shop has a specialty every Thursday: buy three ribeyes and get one for free. The price on the meat is comparably cheaper with high choice cuts at $15 per pound. Those Thursdays are called “Ole Miss Thursdays,” a reflection of Adams’ sports loyalty.
Adams said, “I’ve always liked Ole Miss and Oxford. I wanted to open a shop here for a long time. I’m happy to be here.”
The Indianola Fresh Market has a Facebook page with updates on the store’s merchandise and weekly specials. Keep an eye out for the shop when the crawfish season comes back in early spring!
Callie Daniels is the staff reporter for HottyToddy.com. She can be reached at callie.daniels@hottytoddy.com.
