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Kennedy Todd-Williams Selected to Meta Empower 3.0

Ole Miss Women’s Basketball Italy Tour Days 1 and 2 for Influencer Photos by Joshua McCoy/Ole Miss Athletics Instagram and Twitter @OleMissPix

Ole Miss women’s basketball senior Kennedy Todd-Williams has been selected to join Meta’s NIL Empower 3.0 program.
The social media giant Meta, which operates Facebook and Instagram, announced the third class of its NIL Empower program, an incubator program aimed to empower female college athletes to maximize NIL opportunities and prepare for life after sports.
Todd-Williams is one of 30 female student-athletes who will go through the four-month program, where she will work with the Meta Sports Partnerships team, industry leaders, and some of the biggest brands in the world to gain education, mentorship, and opportunities aimed to help them succeed in the NIL Era.
“I feel honored and grateful to have been chosen for the NIL Empowerment program at Meta,” Todd-Williams said. “Joining a community of fellow female athletes and NIL coaches fills me with excitement, as I look forward to the opportunity to enhance my personal brand and fully realize my NIL potential!”
The threefold program centers around the following platforms:
Education: “Learn what it takes to build a brand, grow an audience and monetize in the NIL era by participating in five educational workshops led by the Meta sports partnerships team and industry professionals.”
Incentives: “Athletes will receive gifting, unlock opportunities to receive at least one NIL deal, be prioritized for Meta incentive programs, and receive amplification opportunities with Meta partners.”
Career Development: “Build your network, connect with fellow female athletes, and prepare for life after sports by hearing from inspirational guest speakers and having the opportunity to be considered for micro-internships.”

To support Ole Miss student-athlete NIL initiatives, visit TheGroveCollective.com.

Courtesy of Ole Miss Sports

Adam Brown
Adam Brown
Sports Editor

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