Indoor Advantage: Advertising Where You’d Least Expect

The sights, smells and sounds of thousands of fans on game-day is quite distracting, however, no matter how many Rebels are in the Grove nature’s call is always loud and clear.

For years fans used the restroom facilities inside University buildings across campus, until the day the Hotty Toddy Potty arrived.

To “relieve” the game-day bathroom line situation, the University introduced the Hotty Toddy Potty, multiple trailers with bathroom stalls and sinks inside. Strategically placed around campus, the University owned units are air conditioned and well maintained.

Valerie Presley and Jordan Bankhead of Indoor Advantage. Photo by Indoor Advantage
Valerie Presley and Jordan Bankhead of Indoor Advantage.
Photo by Indoor Advantage

Addison Edmondson, a local businessman, saw an opportunity that most may have never thought of: to advertise to the captive audience with nothing to do while using the restroom.

“It has been an interesting and good business,” said Oxford entrepreneur and current owner of Indoor Advantage Jordan Bankhead.

With his concept, Edmondson established his company, Indoor Advantage. Indoor Advantage takes advantage of bathroom stall space, and places promotional advertising in Hotty Toddy Potty units as well as the bathrooms of Oxford’s bars and restaurants, the Oxford Convention Center and FNC Park.

“We can target for our advertisers men or women, or both. We can reach young people through facilities such as FNC Park and visitors to the community through the Convention Center,” Bankhead said.

Each potty promotion contains four advertisements and is placed on the back of the bathroom stall doors; perfect for a bored swatter.

“I think it would be fair to say that anybody who has attended a football game has visited a Hotty Toddy Potty, and you just can’t miss our advertising,” Bankhead said.

Visit Indoor Advantage’s for advertising opportunities or call 662-202-8023.

2026 Rebels Football

Sun, Sept. 6vs Louisville, NashvilleW 41-38
Sat, Sep 12vs CharlotteW 41-9
Sat, Sep 19LSUW 32-24
Sat, Sep 26@ FloridaL, 52-28
Sat, Oct 10@ Vanderbilt2:30 PM
ESPN
Sat, Oct 17Missouri2:30-3:30 PM
ABC, ESPN, or SEC Network
Sat, Oct 24@ Texas2:30-3:30 PM
or 5-7 PM
Sat, Oct 31vs AuburnTBD
Sat, Nov 7vs GeorgiaTBD
Sat, Nov 14@ OklahomaTBD
Sat, Nov 21vs WoffordTBD
Sat, Nov 27vs Mississippi State11:00 AM, ABC