Every lady can understand the frustration of not knowing what to wear, especially in a place like Oxford where style is key. Thanks to Nimble Fashion, a new app created by Ole Miss students for Ole Miss students, the ladies no longer have to worry about not having a dress to wear. Instead of buying a brand new dress that one may only wear once, that person can rent it for a few days for a small fraction of the cost.
Nimble is Oxford’s own Rent the Runway, but better. Whether you’re looking for a dress to borrow or wanting to make some money renting out your nice dresses that are sitting in the back of your closet, Nimble has got you covered.
How it started
About a year ago, Ole Miss senior, Sara Kiparizoska, came up with the idea to create a simple way for girls on college campuses to share their dresses with each other. She collaborated with Ole Miss Computer Science graduates William Ault, Jake Johnson and Eli Allen to create the app.
“I came up with Nimble because it was a necessity. I was going to an event and I didn’t have anything to wear! I had already worn all of my friend’s dresses and I wished that there were some way I could see inside everyone’s closet in Oxford. I mean we all know Ole Miss girls are the best-dressed girls around, and I knew someone out there had a dress I could borrow just for a night. I told William the idea, and from then on it flourished!” said Kiparizoska.
Here’s how it works
First, you download the Nimble Fashion app for free from the app store. Next, you’ll make a simple profile. Then, you’re ready to start browsing for a dress or post a dress you want to rent out! To rent out your dress, all you have to do is post a picture of it and select a price you want to charge someone to borrow it for five business days.
Kiparizoska said, “Nimble is unique because it’s the only product out there of its kind. With the emerging sharing economy, everyone has started sharing everything. Their homes, cars, books…so why not their closets? We are offering college women not only a chance to save money by borrowing a dress at a fraction of retail, we are also giving them a chance to monetize their existing wardrobe.”
Since Nimble launched in the Apple app store they have obtained over a thousand users.
Kiparizoksa explains that the goal of the app is “to revolutionize the way women shop.”
“We know you won’t wear it twice anyways, so why buy? Our goal over the next year is to expand to college campuses around the south. We are already getting a great number of request for expansion, we just need to keep up with the development,” she said.
Ole Miss students and faculty along with the people of Oxford have been supportive of this student built business.
The team at Nimble fashion is “so thankful for the Oxford community and all of its support. Not that it’s surprising for us, but everyone has really supported us in this endeavor. It’s awesome- for example, we really needed a clothes rack last week and we called Jeff Johnson, the owner of Nella on the square and he was more than willing to help us. It’s so refreshing to see how Oxford businesses work together to support one another! This is a town to thrive in for sure!”
Alexandra Seay is a HottyToddy.com intern. She can be reached at firstname.lastname@example.org.