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FoxTrot Collections: A Self-Inspired Fashion Statement


A local fashion empire is in the works.

Severing popular ties with oversized tee shirts and Nike shorts, collared pastels and khakis, FoxTrot Collection wants to inspire you to dress like yourself, not anybody else.

Created by two army veterans who noticed the lack of individual self-expression in their community, FoxTrot Collection plans to serve and protect your identity, your sense of individuality and your freedom of expression.

Brandon McClellan, Jawan Elliott and Brandon “Buddy” Brannon are lending their fashion expertise, creative style and innovations to the wardrobes (and soon-to-be living rooms) of men, women and children.

“No matter what we put out, whether it be a tee shirt, bow tie, pair of socks, if you can express yourself outside of the trends you see around you, then we’ve accomplished our goal,” Brandon McClellan, co-creator of FoxTrot Collections, said of how they hope their fresh and original design ethics will have an impact.

Geared towards those who are bored by trends and normative fashion advice, FoxTrot Collection aims to inspire everyone to spice up their style with something they can make their own.

“We want to go against the grain,” McClellan said. “Everybody knows who we are because of what we wear, because it’s different, its not from the Oxford realm.”

Two years in the making, Foxtrot Collection competes with other Southern-based clothing brands tailored to the needs of local fashion. Initially called Southern Fox, the team decided to change the name to avoid restriction to a specific type of area and customer.

As Southern Fox, “we were stuck and had to conform to a certain demographic and certain area, but that’s not what we wanted,” said creative director Buddy Brannon.

DSCN1670FoxTrot Collection now intends to cater to all types of styles and various levels of fashion and financial status. They’ve organized their products by a three tier system, keeping in line with ties to the military, in order to reach the wardrobes and comfort zones of any and everyone. “Tier 1,” called “The Campus Crush,” is described as “going against the grain” of campus trends and pushing fashion limits without venturing outside of one’s comfort zone. “Tier 2,” “The Manhattan,” uniquely tackles the business-professional look. And “Tier 3,” accurately named “The Mad-Hatter,” is a collection of “out-of-the-box,” “off the wall” styles for only those brave enough.

Underlying every aspect of the brand is individuality, identity and innovation. Their unofficial motto “Don’t just exist, be distinguished” promotes ideals of confidence and freedom of fashion.

Jawan Elliott, FoxTrot’s marketing manager, stressed the importance of the brand’s mission to defy social norms surrounding fashion and inspire people to dress for themselves, and not others.

“We really just want you to be comfortable being you, and not worry about what everyone else thinks,” Elliott said. “You should be confident in what you’re wearing and know that you look good without everyone’s approval.”

FoxTrot Collection promises you will look good in their clothing.

And as Brannon so eloquently stated: “There are no mistakes in fashion.”

Find FoxTrot Collection on Instagram (foxtrot_collection), Twitter (@foxtrotcollect1), and Facebook (FoxTrot Collection). A website to view and purchase products is expected to be up and running in April 2016.

Cecily Lane is a senior print journalism major at the Meek School of Journalism and New Media. She can be reached at clane@go.olemiss.edu.

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