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Editorial Ignites A Movement: “I Stand With Coach Freeze!” Campaign Launched

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by Allison Buchanan, CEO, New Media Lab LLC parent company of HottyToddy.com


After an overwhelming response to an editorial by our founder Ed Meek in support of Coach Hugh Freeze this past Friday (linked here), his first editorial in many years, HottyToddy.com has launched a national “I Stand With Coach Freeze” campaign. We are also launching a way for the Ole Miss family to help us fund the effort (see below).

Meek said in his editorial.

“Wags in the NCAA, national press and at other institutions are talking about a possible suspension of Coach Freeze — the first ever under what may be a flawed process put in a few years ago. Some are even attacking this fine man on his faith, some even saying it is not real. God knows and we know, Hugh Freeze is for real.”

Because of the groundswell of positive feedback, we believe we have an obligation to capture this spirit. We at HottyToddy.com are privileged to be able to communicate with the Ole Miss family, and we want to use this privilege to rally support for Coach Freeze. The idea of a campaign has received very positive response from those with whom we have talked.

The “I Stand With Coach Freeze” campaign is reminiscent, for those who were around in the 70s, of the “Archie Who?” campaign. On Saturday, we immediately began using the hashtag #IStandWithCoachFreeze on our posts from the Ladies Football Forum. We brainstormed ideas and are sourcing buttons, stickers and other integrated marketing tools.

Our hope is to see a red button or sticker on everyone in the Grove and in the stands at every game this fall. We are working on a distribution plan and are creating digital graphics to share and to update profile pictures online. Depending on the fundraising response, we may even write and record a ballad! Anyone remember the “Ballad of Archie Who?”

To help fund the effort, we have set up a way for the Ole Miss family and anyone else to donate through the secure online fundraising portal Tilt. Our page can be reached by visiting https://www.tilt.com/tilts/i-stand-with-hugh-freeze-campaign

On a computer, the link will take you straight to the page. On a phone or tablet, the link will give you the option to use or download the app or go to the mobile site. The Tilt app can also be downloaded from the App Store or Google Play. Once downloaded, go to this link.

For those who want to pay by check, make checks payable to:  Hotty Toddy News, 307 West Jackson Avenue, Suite 3, Oxford, MS 38655.

Funds will cover costs to design graphics, develop the campaign, purchase the buttons, stickers and other materials, along with the effort to distribute the items. Funds will also fuel and support the campaign with new ideas along the way. A page on our website: hottytoddy.com/freeze will serve as campaign central. Follow our Facebook page and our Twitter @hottytoddynews and Instagram for updates as well.

Along with Ed Meek and our team at HottyToddy.com, I Stand With Coach Freeze. I hope you will join us and use the hashtag #IStandWith CoachFreeze on Facebook, Instagram and Twitter. If you have questions, please email me at allison.buchanan@hottytoddy.com.

It is important to note that HottyToddy.com is a part of New Media Lab LLC, and we are organized so that our profits go to benefit the University (see our mission statement here.)


Allison Buchanan is CEO of New Media Lab LLC, parent company of HottyToddy.com. She can be reached at allison.buchanan@hottytoddy.com.

Follow HottyToddy.com on Instagram, Twitter and Snapchat @hottytoddynews. Like its Facebook page: If You Love Oxford and Ole Miss…

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13 Comments

13 Comments

  1. Frank

    July 27, 2016 at 7:16 pm

    We need to support Coach Freeze in every way. He is the best thing to happen to Ole Miss since Archie! I am with him 150%.

  2. Edsel carpenter

    July 27, 2016 at 7:20 pm

    Count me in

  3. Sheila pounders

    July 27, 2016 at 7:26 pm

    You can count on me to do anything neccessry to help with this project… You can also count on my business in Batesville ms to be involved in any way necessary Court Street Patio restaurant and catering!!!!

  4. delta

    July 27, 2016 at 8:40 pm

    I’m all in….#ISTANDWITHCOACHFREEZE

  5. Marilyn Jennings

    July 27, 2016 at 8:52 pm

    Coach Freeze is the REAL DEAL‼️ Support this effort wholeheartedly. #ISTANDWITHCOACHFREEZE‼️??????

  6. HotTodd

    July 27, 2016 at 9:33 pm

    Freeze looks like Corky from “Life Goes On” in that pic. Remember that show? Anyway I STAND WITH CORCH FREESE TOO!!! I don’t think he’ll get a show cause though, just suspended for several games. He’s the poster boy for perfection.

  7. Anonymous

    July 28, 2016 at 11:40 am

    Coach Freeze is one of my favorite people. Any mother would like for her son to play for a man with such character. I am proud to have him represent our University.

    Julia Taylor class of 61

  8. Jeffery Jones

    July 28, 2016 at 12:09 pm

    I stand firmly behind Coah Freeze. He is the real deal and I have seen how him living his faith daily has changed the lives in a positive way of many young men who have had the honor of playing in the red and blue under him.

  9. Mike Biggs

    July 28, 2016 at 10:35 pm

    I am behind Coach Freeze 100%. I have full confidence in his integrity as a man and his abilities as a football coach. Count on me to support any activies you plan as part of the movement.

  10. Reality Check

    July 29, 2016 at 3:35 pm

    He cheated. He got caught. Time to do the time for the crime. Yours truly, Reality Chevk

  11. Percy Malone

    July 30, 2016 at 3:43 pm

    Not only is Ole Miss better off the world is a better place because of Hugh Freeze and Jill

  12. Jim. Hays

    August 1, 2016 at 6:36 am

    Freez’s trouble started with the unforgivable sin of beating Alabama 2 years in a row…count me jn

  13. Miss Yvette

    August 4, 2016 at 11:28 pm

    There don’t seem to be many that remember Mr. Manning (a man of great integrity) searching the COUNTRY for a football coach for Ole Miss. He chose Coach Hugh Freeze. THAT ALONE speaks volumes to his character, trustworthiness & values. You all spit in the face of Mr. Manning when you question Coach Freeze’s honor. This character assassination has the maturity level of junior high-schoolers. He, himself, has not committed even ONE violation; and I feel certain in saying he had no knowledge of any violations, as they were occurring. Yet, he is the Head Coach, and has accepted responsibility for all violations that have happened “on his watch”. Pay attention, kids: Coach Freeze CHOSE to take responsibility for ALL violations – even though he committed NONE. Mr. Manning was right about Hugh Freeze, and continues to be. Coach Freeze is the best thing to happen to Ole Miss Football in a long time; the fans are grateful for him and stand behind him 100%.

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