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Ole Miss Releases Football Gameday Improvements and Survey Results

Vaught-Hemingway Stadium. Photo by Steven Gagliano
With the Rebels’ home opener against Arkansas on Saturday, Ole Miss Athletics has released its latest football gameday survey results and the improvement plan for this season.
“Our mission will always be to deliver the best gameday in college sports, and we are committed to maintaining our status as a ‘bucket list’ experience,” said Deputy Athletics Director Michael Thompson. “These surveys have generated invaluable data for improving fan satisfaction over the years, and we are grateful for the insight that Rebel Nation has provided us by participating.”
For the ninth consecutive year, an electronic survey was sent via email to Rebel football season ticket holders in December 2018. This year, the survey generated nearly 2,000 total responses, and the data was segmented into three audiences: 1) fans that sit in general seating areas; 2) fans that sit in premium areas, such as suites or clubs; and 3) student fans that sit in the student section.
The groundbreaking survey was created at Ole Miss and is now uniform across the Southeastern Conference. Among the highlights in this year’s findings, Ole Miss finished top-3 in the league in seven of the 11 concessions elements tested in the general seating area, and the Rebels ranked second in all four elements related to connectivity and mobile access.
Based on the results, a number of improvements have been implemented to enhance the gameday experience at Ole Miss this fall. Some of the most notable include:
  • Drastically reducing the number of on-field recognitions and presentations.
  • Moved band to a more centralized location in student section.
  • Added student party section that can accommodate 2,400 fans with shade, TVs, fans and charging stations.
  • Introduced contactless tickets on mobile devices for students.
  • Added 15 new concessions points of sale.
  • New concessions partners:
    • Burger Me
    • Fergndan’s Wood Fired Pizza
    • Great American Cookie Company and Marble Slab Creamery
    • Tony’s Grab ‘n Go
  • Introduced three combo meals exclusively for 2019 season ticket holders wearing their STH19 lanyard and ticket holder.
  • Beer and spiked seltzer will be sold at many concessions locations starting October 19 against Texas A&M.
  • Added N11 seating option for faculty & staff.
  • Season ticket holders may pick up their exclusive STH19 perks at the C Spire SpeedZone located inside the north entrance of The Pavilion (open three hours prior to kickoff through the end of the first quarter).
  • Partnered with Clutch! app for gameday parking sales.
  • Enhanced Coca-Cola Rebel Fan Fest.
Full report is available at OleMissSports.com.

Courtesy of Ole Miss Sports

Adam Brown
Adam Brown
Sports Editor

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