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Veteran ESPN Journalist Headlines New Media Conference

There is something exciting and challenging about communications – it is constantly changing. In the world of social media, anyone with a role in communications has to stay on top of the latest craze. The University of Mississippi lined up a great opportunity to learn from people who do just that.
The Meek School of Journalism and New Media is hosting the first ever Expand Your Brand Conference on Thursday, March 27, 2014 in Farley Hall starting at 11 a.m.
new media conferenceThe goal of the conference is to help educate people on how to conduct business through social media platforms. Whether an ambitious student or a local business owner, everyone can take home valuable information from the range of successful and knowledgeable speakers that will appear at the conference.
Senior Vice President of ESPN, Robert King, is the keynote speaker and will share his secrets about how he effectively managed the digital platforms for ESPN’s editorial content and provide guests with a variety of knowledge that he has gained through the diverse roles he has played as a journalist.

Rob King is the senior vice president of ESPN's digital and print media and the keynote speaker at the New Media Conference on Thursday.
Rob King is the senior vice president of ESPN’s digital and print media and the keynote speaker at the New Media Conference on Thursday.

After King’s speech, the conference will dismiss for lunch where guests will have the opportunity to mingle with King himself, as well as many other social media and strategy experts.
University of Southern Mississippi graduate Hank Price will be in attendance to talk about his career as a successful broadcast journalist and his extensive experience in digital media management.
Alongside these accomplished gentlemen, outstanding members of the University of Mississippi faculty will communicate their own achievements and share with guests the tools that got them where they are today.
Professor Deb Wenger, who is helping organize the conference, said this experience is unique because guests are allowed a lot more one-on-one time with the experts.
Attendees of the conference will not only have the opportunity to hear speeches, but can also participate in hands-on training with several of the special guests. Those who purchase a ticket to the conference can sit down with people such as Bob Morris, a social media expert, and get advice on how to successfully tell their story through new media.
For more information about the Expand Your Brand Conference or to buy tickets now, visit them online at olemissnewmedia.com.
Below is the schedule for the conference, including times, locations, topics and special guests.
[quote] 10:15 – Registration (Farley Hall 202)
11:00 – Rob King, ESPN, Keynote Speaker (Farley 202)
12:15-1:15 – Lunch at The Inn at Ole Miss
1:30-2:30 – Learning Sessions
‘Drill Down’ from Rob King’s presentation led by Samir Husni and Rob King (Farley 121)
‘Search Engine Optimization and Metrics’ led by Cynthia Joyce and Chris Sparks (Farley 126)
2:45-4:00 – Training Sessions
‘Monetizing Social Media’ led by Bob Morris (Farley 125)
‘Strategic Planning for New Media’ led by Scott Fiene and Hank Price (Farley 126)
4:30 – Closing Reception, sponsored by FNC, a pioneer in real estate collateral information and technology. FNC is located at 1214 Office Park Drive in Oxford. [/quote]
– Rachel Vandeford is a staff writer for HottyToddy.com. She can be reached by email at rmvander@go.olemiss.edu.

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