Tuesday, October 26, 2021

These Chicks Have the Goods — Great Personalities, Groovy Merchandise

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Halloween is one of the special times of year for the 3 Chicks and their great line of merchandise. From left, Cortney Butler, Sharon Lovelace and Melinda Gordon. / Photos by Andy Knef.

The 3 Chicks aren’t a singing group, but they have the sparkling personalities and charisma of a super country music trio. Meet them here is this video produced by HottyToddy.com staffer Sam Mitchell.

Cortney Butler, her mother Sharon Lovelace and Sharon’s sister Melinda Gordon are the owners and operators of a clothing and antique goods business that’s one of the focal points of Sugar Magnolia on University Avenue behind Oby’s.
What began in 2003 as a way for Cortney to “Get rid of some of my old college stuff,” has evolved into a thriving concern. The business encompasses refurbished furniture, two trailers to haul merchandise to Oxford and a clothes line of “boho-chic” outfits and accessories that seem timeless and evocative of Woodstock nation instantaneously.
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Cortney’s Halloween celebrations attract hundreds and their special Halloween items are extremely popular.

“We’ve kind of made our hobby our business and it’s so much fun that it doesn’t seem like work,” Cortney said. “Working with my mom and my aunt is just a joy!”
Sharon, like her daughter and Oxford resident full-time, says that the key to 3 Chicks’ success is affordability and convenience.
“When a college student is checking out our clothes or novelty items like our embroidered pillows at this time of year, they — or their parents — can buy something on the spot instead of having to order it. You can take it with you right back to your dorm or apartment.”
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The style is called boho-chic.

Melinda, who lives in Batesville, says the 3 Chicks were “Refinishing older items to make them look great before the trend caught on around the rest of the nation. Our clothes are perfect for women who range in age from high school to ‘experienced ladies.'”
These ladies obviously enjoy what they do and consider their fellow merchants and craftsmen at Sugar Magnolia part of their family. One of the perks of being in the 3 Chicks entourage of fun-loving fans is the massive Halloween party Cortney throws at her house in Oxford each year, which attracts up to 200 people.
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Pillows and other specialty items are go-to purchases for Ole Miss students and more.

Andy Knef is editor of HottyToddy.com and a huge 3 Chicks fan. Contact Andy about this story at Andy.Knef@ HottyToddy.com.

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