Wednesday, August 17, 2022

Coach Freeze Creates Own Funeral to Motivate Players: ‘Results of Life Come From Beliefs & Behaviors

As the season opener against Florida State nears, Ole Miss Football Coach Hugh Freeze used the inevitability of his own funeral to motivate his players.

At the 7:39 mark into the video – Freeze explains how he used his own funeral to get players to consider how behaviors have a direct impact on the end result of their lives.

Referring to the recent deaths of three notable Oxford couples, Freeze said:

“I created a funeral scene for me and showed it to all our players. And the whole purpose is understanding that whatever you believe drives your behaviors and your behaviors drive your performance and your performance will give you some result. And we need to work backwards. This is the result I really want, now are my beliefs and are my behaviors going to get me my result.

“So I wrote on the screen at our commitment service, ‘This is the result I want at my funeral.’ This is what I want my wife to say about me, this is what I want my kids to say about me, this is what I want our players to say about me, this is what I want my parents to say about me. The rest of the people are probably, no offense, insignificant. But is this what they would say about me today? If not, I have time to make sure my beliefs that are creating my behaviors are going to get me the result I want.

Coach Freeze

Russ Jones is the Editor-In-Chief for He can be reached at

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