Friday, September 22, 2023

Dos Equis Kicks Off College Football Tailgate Throwdown

Dos Equis is celebrating the moments that only real friends who experience college football season together will understand.

The friends who treat Saturdays like a holiday and the ones who know better than to show up empty-handed at your tailgate—your real ones.

Dos Equis is launching the Dos Equis® College Football Tailgate Throwdown and asking fans to share their dream college football tailgate ideas for the chance to bring it to life as a thank-you to their real ones.

Through Sept. 25, folks can enter the Dos Equis CFB Tailgate Throwdown at and share your favorite college football memories with your real ones, ideas for an over-the-top tailgate, and why your dream tailgate deserves to be brought to life. 

Dos Equis, along with a panel of college football icons, want to know what your dream tailgate would be. A 6-foot-tall fondue fountain? A TV in every corner, so you don’t miss a moment of the pre-game? A hype man to get your real ones psyched for the game? Your favorite band blasting the iconic fight songs of your team? Or a massive food truck serving up all your favorite pre-game grub?

Finalists will have the opportunity to pitch their ideas to the panel of expert judges and will be paired with a college football icon to help refine and elevate their tailgate vision. In October, the public will have a chance to vote for the most epic idea from their favorite finalist.

One winner will get to see their dream setup come to life this November at a Dos Equis college football partner game and surprise their real ones with an epic tailgate experience. Plus, Dos Equis will be awarding additional prizes and rewards for real ones all over to enjoy this college football season.

The Dos Equis College Football program includes long-term partnerships with colleges and universities in key priority markets, allowing the brand to continue to build loyalty and awareness locally.

This year, there are a total of 11 school partners including: Crimson Tide Sports Network, University of Florida, University of Georgia, University of Oklahoma, University of Mississippi, San Diego State University, Texas A&M University, University of California, Los Angeles, Vol Network, University of North Texas, Arizona State University. As Dos Equis expands its presence and increases investments, the brand will continue to tap into true college football fans and their real ones who are 21+.

 Submit your tailgate ideas at for the chance to win one and raise one for your real ones.

Staff report