Miss Behavin, located on the Square in Oxford, brings new trends and styles to the New Year, and shares their secrets to fashion merchandising success.
Smith says they rearrange the store every week to keep new clothes in the front so that shopper’s eyes go to different things when they walk in. Items that are in the back one day, will be in the front the next week. Sticking to this system keeps the store looking fresh for shoppers.
“We try to constantly travel to go to market and get new looks so that it’s not all the same look everyday,” said Smith.
The staff traveled to market in November, but plan on gearing up to travel more frequently. As they travel they order new items for the store, and new items for the new seasons.
“We are trying to steer away from the boho look this year, we did flower power for last year’s theme and we are trying to steer away from that,” says Smith. Miss Behavin staff is going for more unique and different looks that last year.
Miss Behavin requires their staff members to each put together what they call lookbooks every year for every season. In the lookbooks they compile a bunch of looks that they would like to see in the store, new trends, new styles, and carry them to market.
Smith says, “Another new thing we are doing this year is an internship.”
The new interns will be in charge of fashion and media for the store. They will also be setting up photoshoots with new outfits for the website. Every year the store has a new theme, and the new spring interns will help pick this year’s theme. As Double Decker approaches, the interns will be very busy helping with the merchandise for that event as well.
“We are hoping to get in a trunk show by Show Me Your Mumu,” says Smith. Show Me Your Mumu travels and schedules trunk shows around the nation. Smith says the store would have a girl’s night out theme and serve champagne with a DJ.
Miss Behavin plans to open a branch in Music City. This will be one of the larger projects for this year. The new interns will be looking for spaces and competition around the Nashville area. They will help the staff choose a good space and location.
“We have to stay relevant, and stay current, but also different because we don’t want to do the same thing that everyone else is doing,” says Smith. The store can’t sell any brands that other stores sell within a 5-mile radius
In February, they will attend the big market to pick up a few new brands for the store Smith said. By continuing to keep the store fresh, Miss Behavin will have store sales up to 50% off.
“Huge sales from us, 40 to 50% off sales,” said Smith.
When asked about the store’s social media success, Smith said, “HottyToddy.com has helped us a lot with our advertising.” She said customers would come in the store and ask her about an outfit seen on HottyToddy.com. “I’m glad we signed up for this,” says Smith.
Mary Frances Stephens is a HottyToddy.com staff reporter and can be reached at email@example.com.